Menu do Patrocínio – Immersions
How we turned a group with no digital voice into an authority in the high-ticket mentorship market, bridging stage and screen.
- Client
- Grupo Menu
- Role
- Project Manager
- Year
- 2025
- Sector
- Marketing & Info-products
- Location
- São Paulo, Brazil
- Duration
- 6 months
01The context
Grupo Menu had already delivered results for those who trusted it, but it was a well-kept secret. All the value lived in word of mouth: no consistent digital presence, no public narrative, a single info-product lost in the catalog. In a mentorship market decided by perceived authority, being good wasn't enough; it had to be seen.
02The challenge
Grupo Menu had a good product and no voice. There was a single info-product, no positioning, no authority, no promotion engine. In practice, the market didn't even know it existed, and every sale depended on the Founder's individual effort.
03What was at stake
Position the Founder as a clear reference within a specific niche.
Build a self-sustaining content and social-proof engine.
Convert authority into sales of high-ticket products and mentorships.
Fund the operation with sponsorships, without draining the group's cash.
04The approach
I designed a hybrid strategy where in-person fueled digital: I positioned the Founder as a niche reference, secured sponsorships to fund a series of events in São Paulo, and turned every gathering into content for the online campaigns.
05How it was done
- 01
Founder positioning
Defined the niche, the core message and the Founder's authority persona, building one consistent narrative for both stage and social.
- Narrativa de marca
- Persona de autoridade
- Linha editorial
- 02
Sponsorship fundraising
100% Of the operation funded by sponsors
Structured commercial proposals and secured sponsors to fund the events' operation before the first ticket was even sold.
- Plano de patrocínio
- Propostas comerciais
- 03
In-person immersions
Produced a series of events in São Paulo, each designed to generate experience, social proof and high-value content.
- Curadoria & produção
- Gestão de equipe
- Captação de conteúdo
- 04
Digital conversion
Repurposed behind-the-scenes and highlights into online campaigns, converting freshly built authority into product and mentorship sales.
- Campanhas digitais
- Esteira de conversão
In pictures
The stage stopped being a marketing cost and became the group's engine for content, social proof and sales.
06The impact
300%
Operating profit at the events
157%
Growth in high-ticket mentorship sales
Referência
Founder established as a niche authority
The events didn't just pay for themselves, they turned a profit and fed an authority loop that showed up directly in sales. Within months, the Founder went from digital anonymity to a reference position in the niche.
07The takeaway
Authority isn't bought in ads: it's built with real experience and amplified online. Bridging stage and screen created an asset that keeps paying off long after the event ends.
Want a result like this on your project?
If you're looking for someone to lead your next project with clarity and results, let's talk.
